Self-Dealing or Market Transaction?: An Exploratory Study of Vertical Integration in the U.S. Television Syndication Market

  title={Self-Dealing or Market Transaction?: An Exploratory Study of Vertical Integration in the U.S. Television Syndication Market},
  author={Goro Oba and Sylvia M. Chan-Olmsted},
  journal={Journal of Media Economics},
  pages={118 - 99}
This study explores the programming relationship between vertically integrated station groups and their affiliated syndicators in the context of two frameworks associated with the advantages of vertical integration: the transaction cost and vertical foreclosure theories. The programming sources for various stations that are vertically integrated with syndicators were assessed. The results indicated that leading television station groups had purchased relatively more products from their… Expand
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