Self-Booking of High- and Low-Complexity Travel Products: Exploratory Findings

@article{Anckar2001SelfBookingOH,
  title={Self-Booking of High- and Low-Complexity Travel Products: Exploratory Findings},
  author={Bill Anckar and Pirkko Walden},
  journal={J. of IT & Tourism},
  year={2001},
  volume={4},
  pages={151-165}
}
With electronic markets emerging on the Internet, the travel agency has been characterized as the most endangered organization in the travel industry as potential travelers now have the opportunity to bypass intermediaries in the distribution chain. Customers are offered good opportunities for convenient and inexpensive travel bookings on the Internet, but at the same time they face many problems and limitations in this regard. This research empirically examines the issue of self-bookings in… CONTINUE READING