Selecting representative affective dimensions using Procrustes analysis: an application to mobile phone design.


Collecting affective responses (ARs) from consumers is crucial to designers aspiring to produce an appealing product. Adjectives are frequently used by researchers as an affective means by which consumers can describe their subjective feelings regarding a specific product design. This study proposes a Kansei engineering (KE) approach for selecting… (More)
DOI: 10.1016/j.apergo.2012.03.008


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