Selected problems in marketing research on consumers with motor disabilities

@inproceedings{Maciaszczyk2017SelectedPI,
  title={Selected problems in marketing research on consumers with motor disabilities},
  author={Magdalena Maciaszczyk},
  year={2017}
}
The aim of the article is to identify the problems encountered by a researcher addressing the issue of recognizing behaviours manifested by consumers with motor disabilities. For example, in order to obtain the primary data needed to carry out the deductive process, above all, it is necessary to strive to ensure their representativeness. In research on market behaviour of consumers with disabilities, the pursuit of representativeness results in a number of methodological and organizational… CONTINUE READING

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