Segmenting and Targeting Irrigators’ Preferences Regarding Proposed Water Transfers

@inproceedings{Lafreniere2015SegmentingAT,
  title={Segmenting and Targeting Irrigators’ Preferences Regarding Proposed Water Transfers},
  author={Katherine C. Lafreniere and Sameer Deshpande and Henning Bjornlund},
  year={2015}
}
Sharing water is a contentious environmental issue. Irrigation controls the majority of water resources, but international experiences illustrate that irrigators are reluctant to share their water. How can resource managers achieve acceptance of water-sharing policies to meet the changing needs of society? This study focuses on strategies for selling a political agenda related to water transfers from agriculture. A survey was conducted with 275 irrigators in the western Canadian province of… CONTINUE READING