Segmenting and Characterizing Adopters of E-Books and Paper Books Based on Amazon Book Reviews

  title={Segmenting and Characterizing Adopters of E-Books and Paper Books Based on Amazon Book Reviews},
  author={Lu Guan and Yafei Zhang and Jonathan J. H. Zhu},
Online product reviews through which consumers express their opinions and experiences with products are extremely valuable for both potential buyers to make informed purchase decisions and retailers to improve their products/services and adjust existing marketing strategies. One of the key challenges for mining product reviews is how to obtain a “ground truth” to guide the segmentation of reviewers properly. We propose a behavior-to-opinion approach, in which users are first categorized based… 

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The currency and release policies of the individual publishers who contribute books to the Safari database are determined and the usage patterns of Safari books to their print counterparts at Texas AM are compared and the impact of the Safari e‐book collection and chosen purchase model upon collection management at the university is discussed.

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