Segmenting and Characterizing Adopters of E-Books and Paper Books Based on Amazon Book Reviews

@inproceedings{Guan2016SegmentingAC,
  title={Segmenting and Characterizing Adopters of E-Books and Paper Books Based on Amazon Book Reviews},
  author={Lu Guan and Yafei Zhang and Jonathan J. H. Zhu},
  booktitle={SMP},
  year={2016}
}
Online product reviews through which consumers express their opinions and experiences with products are extremely valuable for both potential buyers to make informed purchase decisions and retailers to improve their products/services and adjust existing marketing strategies. One of the key challenges for mining product reviews is how to obtain a “ground truth” to guide the segmentation of reviewers properly. We propose a behavior-to-opinion approach, in which users are first categorized based… 

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