Segmenting an Audience into the Own, the Wise, and Normals: A Latent Class Analysis of Stigma-Related Categories

  title={Segmenting an Audience into the Own, the Wise, and Normals: A Latent Class Analysis of Stigma-Related Categories},
  author={Rachel A. Smith},
  journal={Communication Research Reports},
  pages={257 - 265}
  • Rachel A. Smith
  • Published 1 October 2012
  • Psychology
  • Communication Research Reports
Goffman introduced a classification scheme of three stigma-related categories of people: the own, the wise, and normals. This study presents the first known empirical test of this taxonomy using latent class analysis. Participants (N = 144) completed a survey. Latent class analysis was used to analyze the data. The results showed that a four-class model best fit the data. The profiles of the stigmatizer and stigmatized were very similar to Goffman's descriptions of the normal and the own; the… 

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