• Business
  • Published 1992

Segmentation marketing : new methods for capturing business markets

@inproceedings{Berrigan1992SegmentationM,
  title={Segmentation marketing : new methods for capturing business markets},
  author={John K. Berrigan and Carl T. Finkbeiner and Shel Feldman},
  year={1992}
}
Two marketing experts explain how to expand market share in business-to-business marketing by segmenting the market and meeting customer needs at every level.