Seeking loyalty on social media

@inproceedings{Billore2018SeekingLO,
  title={Seeking loyalty on social media},
  author={Soniya Billore},
  year={2018}
}
Background: Customers are becoming increasingly conscious about sustainability, for instance when choosing a fast-fashion brand. Brand loyal customers are in direct relation with the success of a brand and promoting brand information of sustainability efforts on social media platforms could positively influence customers brand loyalty, brand satisfaction… CONTINUE READING