Seeing is believing: The effect of brain images on judgments of scientific reasoning

  title={Seeing is believing: The effect of brain images on judgments of scientific reasoning},
  author={David P. McCabe and Alan D. Castel},
Brain images are believed to have a particularly persuasive influence on the public perception of research on cognition. Three experiments are reported showing that presenting brain images with articles summarizing cognitive neuroscience research resulted in higher ratings of scientific reasoning for arguments made in those articles, as compared to articles accompanied by bar graphs, a topographical map of brain activation, or no image. These data lend support to the notion that part of the… CONTINUE READING
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