Seeing Is Believing: The Transitory Influence of Reputation Information on E-Commerce Trust and Decision Making

@article{Fuller2007SeeingIB,
  title={Seeing Is Believing: The Transitory Influence of Reputation Information on E-Commerce Trust and Decision Making},
  author={Mark A. Fuller and Mark A. Serva and John Benamati},
  journal={Decision Sciences},
  year={2007},
  volume={38},
  pages={675-699}
}

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