Seasonal Changes in Color Preferences Are Linked to Variations in Environmental Colors: A Longitudinal Study of Fall

  title={Seasonal Changes in Color Preferences Are Linked to Variations in Environmental Colors: A Longitudinal Study of Fall},
  author={Karen B. Schloss and Isobel A. Heck},
  • Karen B. Schloss, Isobel A. Heck
  • Published 2017
  • Psychology, Medicine
  • i-Perception
  • People form associations between colors and entities, which influence their evaluations of the world. These evaluations are dynamic, as specific associations become more or less active in people’s minds over time. We investigated how evaluations of colors (color preferences) changed over the course of fall, as color-associated fall entities became more prevalent in the environment. Participants judged their preferences for the same set of colors during nine testing sessions over 11 weeks during… CONTINUE READING
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