Searching Out the Ideal: Awareness of Ideal Body Standards Predicts Lower Global Self-esteem in Women

@article{Balcetis2013SearchingOT,
  title={Searching Out the Ideal: Awareness of Ideal Body Standards Predicts Lower Global Self-esteem in Women},
  author={Emily Balcetis and Shana Cole and Marie B. Chelberg and Mark Alicke},
  journal={Self and Identity},
  year={2013},
  volume={12},
  pages={113 - 99}
}
Does awareness of female body ideals affect women's global self-esteem? We measured awareness of ideal standards for beauty via two approaches. As one approach, participants (55 undergraduate women) self-reported their general propensity to be aware of society's thin ideal standard. As a second approach, we measured visual attention orienting to ideal standards; we covertly measured participants' eye movements to peers' purported ideal standards. Self-reported awareness predicted lower baseline… 

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