Seamless Personalization of E-commerce Applications

  title={Seamless Personalization of E-commerce Applications},
  author={Juan Cappi and Gustavo Rossi and Andres Fortier and Daniel Schwabe},
In this paper we present an original approach for personalizing complex Web applications, in particular e-commerce applications. This approach is based on a clear separation of concerns, namely: base application functionality, user profile management, and personalization rules, and supports seamless addition of personalization features (such as recommendations, special offers, individual interfaces, etc). We first explain our view of e-commerce applications as views on application models, and… CONTINUE READING


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