• Corpus ID: 42131861

Scientific language in skin-care advertisisng: Persuading through opacity

@article{Arroyo2013ScientificLI,
  title={Scientific language in skin-care advertisisng: Persuading through opacity},
  author={Marisa D{\'i}ez Arroyo},
  journal={Revista Espanola De Linguistica Aplicada},
  year={2013},
  pages={197-214}
}
  • M. Arroyo
  • Published 2013
  • Business
  • Revista Espanola De Linguistica Aplicada
Persuasion in advertising generally refers to the advertisers’ ability to modify the (potential) consumers’ behaviour and move them finally to purchase the product. This paper analyses the persuasive function of scientific language in English advertising, an under-investigated area of research. It specifically explores how scientific language is used both in cosmetics leaflets and beauty firms’ websites. It examines the reasons for the displacement of such specialised terminology and the… 

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