Science or popular media: What drives breast cancer online activity?

@article{Sugrue2018ScienceOP,
  title={Science or popular media: What drives breast cancer online activity?},
  author={Ryan Sugrue and Erica Carthy and Michael E. Kelly and Karl J. Sweeney},
  journal={The breast journal},
  year={2018},
  volume={24 2},
  pages={
          189-192
        }
}
Google Trends is reflective of international awareness. Since its launch in 2004, there have been several landmark publications, international awareness campaigns, and mainstream-media events that involve breast cancer. The aim of this study was to assess the impact of landmark academic publications vs mainstream-media announcements in driving online breast cancer activity via Google Trends. Ten breast cancer-related themes or landmark publications (five academic publications and five media… CONTINUE READING
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