Scheduling: the last creative act in television?

  title={Scheduling: the last creative act in television?},
  author={John Ellis},
  journal={Media, Culture \& Society},
  pages={25 - 38}
  • John Ellis
  • Published 1 January 2000
  • Political Science
  • Media, Culture & Society
Scheduling is television's key management tool, defining the nature of broadcast output. Yet it has scarcely been studied. Using examples from British television, this article argues that scheduling is the key mechanism by which the structures of television reproduce themselves afresh, day after day. It is the point where the perceived habits and preferences of past viewing audiences govern the arrangement of future television, providing the basic pattern of broadcasting, interpreting and… 
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