Scenarios in Business

@inproceedings{Ringland2002ScenariosIB,
  title={Scenarios in Business},
  author={Gill Ringland},
  year={2002}
}
About the Authors Acknowledgements Abbreviations Introduction Part I: Evolution in the Use of Scenarios Summary Vision 2000 A Scenario Project to re--orient ICLa s portfolio From data to scenarios Information markets Use in corporate planning Using scenarios in teams Adopting existing scenarios Lessons Learned Part II: Scenario Thinking Summary Strategy and Scenarios. Where are we now? Forecasts Pitfalls and Pratfalls Evolutionary models for cultural change Where next? Conclusions Part III… CONTINUE READING

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