Saving the masses: The impact of perceived efficacy on charitable giving to single vs. multiple beneficiaries

@inproceedings{Sharma2016SavingTM,
  title={Saving the masses: The impact of perceived efficacy on charitable giving to single vs. multiple beneficiaries},
  author={Eesha Sharma and Vicki Gail Morwitz},
  year={2016}
}
http://dx.doi.org/10.1016/j.obhdp.2016.06.001 0749-5978/ 2016 Elsevier Inc. All rights reserved. q This manuscript is based on part of the first author’s doctoral dissertation. We thank Adam Alter, Amitav Chakravarti, Punam Keller, Gary Lilien, Geeta Menon, Tom Meyvis, Jamie Myers Maloney, Priya Raghubir, Stephanie Tully, and Yaacov Trope for helpful comments and suggestions. ⇑ Corresponding author. E-mail addresses: eesha.sharma@tuck.dartmouth.edu (E. Sharma), vmorwitz@ stern.nyu.edu (V.G… CONTINUE READING
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