Saving face? When emotion displays during public apologies mitigate damage to organizational performance

  title={Saving face? When emotion displays during public apologies mitigate damage to organizational performance},
  author={L. Brinke and Gabrielle S Adams},
  journal={Organizational Behavior and Human Decision Processes},
In the wake of corporate transgressions and scandals, how do apologizers’ expressed emotions affect investors’ perceptions of the organization in question? We analyzed the market effects of normative versus deviant facial affect expressed during apologies for corporate wrongdoing. Archival data revealed that the expression of deviant affect was associated with decreased investor confidence in the form of negative stock market returns; adverse financial effects persisted up to three months post… Expand

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