Saved by a log: how do humans perform hybrid visual and memory search?

@article{Wolfe2012SavedBA,
  title={Saved by a log: how do humans perform hybrid visual and memory search?},
  author={Jeremy M. Wolfe},
  journal={Psychological science},
  year={2012},
  volume={23 7},
  pages={698-703}
}
Could you find 1 of your 1,000 Facebook friends in a crowd of 100? Even at a rate of 25 ms per comparison, determining that no friends were in the crowd would take more than 40 min if memory and visual search interacted linearly. In the experiment reported here, observers memorized pictures of 1 to 100 targets and then searched for any of these targets in visual displays of 1 to 16 objects. Response times varied linearly with visual set size but logarithmically with memory set size. Data from… CONTINUE READING