Satisfiers and Dissatisfiers of Smart IoT Service and Customer Attitude

Abstract

The aim of this empirical study is to develop a new research framework that explains consumer attitude toward IoT service. The empirical test results indicate that satisfiers give positive influences to satisfaction. However, the negative relationships between dissatisfiers and satisfaction are not supported in general. 

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Cite this paper

@inproceedings{Lee2016SatisfiersAD, title={Satisfiers and Dissatisfiers of Smart IoT Service and Customer Attitude}, author={Won-jun Lee}, year={2016} }