Santa Monica's Third Street Promenade: the failure and resurgence of a downtown pedestrian mall

  title={Santa Monica's Third Street Promenade: the failure and resurgence of a downtown pedestrian mall},
  author={Dorina Pojani},
  journal={URBAN DESIGN International},
  • D. Pojani
  • Published 20 November 2008
  • History, Economics
  • URBAN DESIGN International
This article provides an overview of planning policy, practice, and theory related to downtown pedestrian malls in the US from the 1960s to present day taking into account social, economic, and design issues. It attempts to explain why most pedestrian malls failed and to recount the history of Santa Monica's downtown pedestrian mall. The story of this pedestrian mall is particularly interesting because the original mall, built in the 1960s, was a complete failure. Subsequently, the mall was… 
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