Sampling and thematic analysis: a response to Fugard and Potts

  title={Sampling and thematic analysis: a response to Fugard and Potts},
  author={Martyn Hammersley},
  journal={International Journal of Social Research Methodology},
  pages={687 - 688}
  • M. Hammersley
  • Published 11 February 2015
  • Psychology
  • International Journal of Social Research Methodology
Fugard and Potts’ paper focuses on an issue that is often of concern for qualitative researchers: how many informants to interview, and/or how many settings to observe. However, I think their approach to this issue is misconceived, and could have damaging consequences. How many cases to study is a question that requires some consideration at the start of the research process, but qualitative researchers do not usually have to make a final decision about this at that point: they can restructure… 
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