Salted and preserved duck eggs: a consumer market segmentation analysis.

  title={Salted and preserved duck eggs: a consumer market segmentation analysis.},
  author={Jennifer Arthur and Kelleen Wiseman and Kimberly Ming-Tak Cheng},
  journal={Poultry science},
  volume={94 8},
The combination of increasing ethnic diversity in North America and growing consumer support for local food products may present opportunities for local producers and processors in the ethnic foods product category. Our study examined the ethnic Chinese (pop. 402,000) market for salted and preserved duck eggs in Vancouver, British Columbia (BC), Canada. The objective of the study was to develop a segmentation model using survey data to categorize consumer groups based on their attitudes and the… CONTINUE READING
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