Salient value similarity, social trust, and risk/benefit perception

  title={Salient value similarity, social trust, and risk/benefit perception},
  author={Siegrist and Cvetkovich and R M Roth},
  journal={Risk analysis : an official publication of the Society for Risk Analysis},
  volume={20 3},
It was postulated that shared values determine social trust in institutions and persons related to a technology: One has trust in people holding similar salient values. Furthermore, it was hypothesized that social trust has a positive influence on perceived benefits and a negative impact on perceived risks. Results of a survey of University of Zurich students indicated that the proposed causal model explained perception of pesticides, nuclear power, and artificial sweetener very well. When… CONTINUE READING
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