Sales and Sincerity: The Role of Relational Framing in Word-of-Mouth Marketing

@inproceedings{Tuk2008SalesAS,
  title={Sales and Sincerity: The Role of Relational Framing in Word-of-Mouth Marketing},
  author={Mirjam A. Tuk and Peeter W. J. Verlegh and Ale Smidts and Dani{\"e}l H. J. Wigboldus},
  year={2008}
}
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