Coccari: Savings with a Forinal Forecasting System: A Case Study
- Muscatello, R. Joseph, L. Ronald
- The Journal of Business Forecasting
Using a twenty-four (24) month period of single-dimensional sales data reported in a recent published article, our analysis shows that 'Marketers should not solely rely on a commercial forecasting package to make their forecasting estimation. Indeed, small and mid-size business managers can achieve significant savings by wisely utilizing their educated business experience along with a spreadsheet software (e.g., EXCEL) or a forecasting software (e.g., Focus Forecasting Package).