Corpus ID: 53372479

SUPPLY CHAIN MANAGEMENT PRACTICES IN RETAILING : A CONSUMER PERCEPTION STUDY IN VARANASI REGION

@inproceedings{Kumar2012SUPPLYCM,
  title={SUPPLY CHAIN MANAGEMENT PRACTICES IN RETAILING : A CONSUMER PERCEPTION STUDY IN VARANASI REGION},
  author={Mrs.R.SHOBANA Dr.D.BARARNI Kumar},
  year={2012}
}
Retailing in the Western world is mature, saturated and subjected to intense competition. Growth and survival in today's retail world totally depends on sustainable competitive advantage and developing a sustainable competitive advantage requires serious commitment and a customer orientation attitude. On the basis of market research and intelligence, retailers have to understand customer needs as well as consumer buying behavior so that they are equipped to delight their customers. Retailers… Expand
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