SUPERMARKET SHOPPING LISTS: THEIR EFFECT ON CONSUMER EXPENDITURE

@article{Thomas1993SUPERMARKETSL,
  title={SUPERMARKET SHOPPING LISTS: THEIR EFFECT ON CONSUMER EXPENDITURE},
  author={Art Thomas and Ron Garland},
  journal={International Journal of Retail \& Distribution Management},
  year={1993},
  volume={21}
}
  • Art ThomasR. Garland
  • Published 1 February 1993
  • Business
  • International Journal of Retail & Distribution Management
The presence of a written shopping list on a major grocery buying trip to the supermarket is tangible evidence of out‐of‐store planning by the shopper. This pre‐planning may influence both time spent in store and grocery expenditure, two factors of importance to supermarket retailers. Set in a New Zealand city, examines the extent to which a written grocery shopping list affects these two factors by comparing the behaviour of two matched samples, one with lists and one without. The findings are… 

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