STUDENTS' NEED RECOGNITION FOR HIGHER EDUCATION AT PRIVATE COLLEGES IN MALAYSIA: AN EXPLORATORY PERSPECTIVE

@inproceedings{Hassan2006STUDENTSNR,
  title={STUDENTS' NEED RECOGNITION FOR HIGHER EDUCATION AT PRIVATE COLLEGES IN MALAYSIA: AN EXPLORATORY PERSPECTIVE},
  author={F Hassan and Nooraini Mohamad Sheriff},
  year={2006}
}
The objective of this study is to ascertain the influence of internal and external environmental and marketing stimuli on students’ need recognition to study at private colleges in Malaysia. Eight hundred and eighty eight students who were enrolled in 72 multi -disciplined private colleges participated in this study. A two-part questionnaire comprising selected background data, and internal and external stimuli promoting students’ need recognition was used. Internal stimuli comprised an… CONTINUE READING