STRATEGY AND SHAREHOLDER VALUE CREATION : THE REAL OPTIONS FRONTIER by Martha Amram , Navigant Consulting

@inproceedings{Kulatilaka2000STRATEGYAS,
  title={STRATEGY AND SHAREHOLDER VALUE CREATION : THE REAL OPTIONS FRONTIER by Martha Amram , Navigant Consulting},
  author={Nalin Kulatilaka},
  year={2000}
}
e live in a period of heightened uncertainty. Our current business environment is being shaped by large-scale and long-term trends, such as deregulation and Robert Merton in 1973. Another early and consistent advocate of this way of thinking has been Stewart Myers, the MIT finance professor who coined the term “real options” in an article published in 1984. In that article, Myers went so far as to say that real options has the potential to close the wide gap between strategic planning and… CONTINUE READING

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