STRATEGIC IMAGE MANAGEMENT ONLINE

@article{Rui2013STRATEGICIM,
  title={STRATEGIC IMAGE MANAGEMENT ONLINE},
  author={Jian Raymond Rui and Michael Stefanone},
  journal={Information, Communication \& Society},
  year={2013},
  volume={16},
  pages={1286 - 1305}
}
Communication technology is challenging traditional self-presentation strategies and behavior. Deliberate image construction is becoming more difficult because of the increasing number of information sources about individuals online. The present study examines a range of self-presentation behaviors on social network sites (SNS) by drawing on impression motivation, contingencies of self-worth, and the analysis of social network structure. Results from the survey data show that users (N = 248… 

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