STA Travel Island: Marketing First Life Travel Services in Second Life

@article{Ives2007STATI,
  title={STA Travel Island: Marketing First Life Travel Services in Second Life},
  author={Blake Ives and Gabriele Piccoli},
  journal={CAIS},
  year={2007},
  volume={20},
  pages={28}
}
The case, through the experience of a recent college graduate thrusted in the decision-making spotlight, describes the attempt by the largest student travel agency in the world – STA Travel – to evaluate whether and how to establish a presence in Second Life. Second Life was a fast emerging Massive Multiplayer Online Role-Playing Game (MMORPG) that was garnering increasing attention from companies around the world. The STA Travel Island case is appropriate for information systems, marketing, or… CONTINUE READING