SOMETHING OLD , SOMETHING NEW : A LONGITUDINAL STUDY OF SEARCH BEHAVIOR AND NEW PRODUCT
@inproceedings{Katila2002SOMETHINGO, title={SOMETHING OLD , SOMETHING NEW : A LONGITUDINAL STUDY OF SEARCH BEHAVIOR AND NEW PRODUCT}, author={Riitta Katila and Avi Fiegenbaum and J. William Fredrickson and Andy Henderson and George P. Huber and David B. Jemison and Paul Y. Mang}, year={2002} }
We examine how firms search, or solve problems, to create new products. According to organizational learning research, firms position themselves in a unidimensional search space that spans a spectrum from local to distant search. Our findings in the global robotics industry suggest that firms' search efforts actually vary across two distinct dimensions: search depth, or how frequently the firm reuses its existing knowledge, and search scope, or how widely the firm explores new knowledge.
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