• Corpus ID: 289309


  author={Vladas Griskevicius and Robert B. Cialdini and Noah J. Goldstein},
It is widely recognized that communications that make social norms salient can be effective in influencing behavior. What is surprising, given the strength of the evidence, is how little people are aware of the extent to which social norms affect their own behavior. Consequently, this low-cost persuasion strategy is considerably underutilized to promote behaviors to help reduce climate change. In this paper we review recent field experiments that harness the power of social norms to influence… 
Applying social influence insights to encourage climate resilient domestic water behavior: Bridging the theory‐practice gap
Water scarcity is one of the most pressing issues of our time and it is projected to increase as global demand surges and climate change limits fresh water availability. If we are to reduce water
How to achieve climate-friendly behaviour changes ? A case study of the university of Grenoble
Climate change is definitely a huge challenge for the 21st century. Mitigation actions that stem from individual behaviour change towards a lower individual carbon footprint are part of the response.
Improving Public Engagement With Climate Change
It is argued that policymakers should emphasize climate change as a present, local, and personal risk; facilitate more affective and experiential engagement; leverage relevant social group norms; and frame policy solutions in terms of what can be gained from immediate action.
From Alarm to Action: Closing the Gap Between Belief and Behavior in Response to Climate Change
The degree to which the climate continues to change will largely be determined by choices made by individuals and nations regarding greenhouse gas emissions. Many Americans engage in energy
Towards a New Model for Communicating Climate Change
While nearly 20 years of public communication about climate change has undoubtedly raised international awareness and concern, large-scale behavioural change has not followed. The aim of the current
Towards a New Model for Communicating Climate Change
While nearly 20 years of public communication about climate change has undoubtedly raised international awareness and concern, large-scale behavioural change has not followed. The aim of the current
Social Climate Science: A New Vista for Psychological Science
This article takes stock of current psychological approaches to the study of climate change to explore what is “social” about climate change from the perspective of psychology and identifies four distinct features ofClimate change and three sets of psychological processes evoked by these features that are fundamentally social and shape both individual and group responses to climate change.
Seeing Green and Becoming Green: Applying Normative Social Influence to Promote Pro-Environmental Behaviour Across Two New Zealand Contexts
Intervention programmes aimed at promoting pro-environmental behaviours typically rely solely on information-only appeals. However, research has shown that information-based interventions do not
Communicating climate change: history, challenges, process and future directions
Since anthropogenic climate change first emerged on the public agenda in the mid‐to‐late 1980s, public communication of climate change and—more recently—the question of how to communicate it most


A focus theory of normative conduct: Recycling the concept of norms to reduce littering in public places.
Past research has generated mixed support among social scientists for the utility of social norms in accounting for human behavior. We argue that norms do have a substantial impact on human action;
Managing social norms for persuasive impact
In order to mobilise action against a social problem, public service communicators often include normative information in their persuasive appeals. Such messages can be either effective or
Normative Social Influence is Underdetected
Investigation of the persuasive impact and detectability of normative social influence shows that normative messages can be a powerful lever of persuasion but that their influence is underdetected.
The Constructive, Destructive, and Reconstructive Power of Social Norms
A field experiment in which normative messages were used to promote household energy conservation, offering an explanation for the mixed success of persuasive appeals based on social norms and suggesting how such appeals should be properly crafted.
Social influence: compliance and conformity.
This review covers recent developments in the social influence literature, focusing primarily on compliance and conformity research published between 1997 and 2002, and emphasizes the ways in which these goals interact with external forces to engender social influence processes that are subtle, indirect, and outside of awareness.
Social Influence, Social Meaning, and Deterrence
The standard economic conception of deterrence assumes that individuals obey or break the law depending on the "price" of crime -- that is, the severity of punishment discounted by the probability
A Room with a Viewpoint: Using Social Norms to Motivate Environmental Conservation in Hotels
Two field experiments examined the effectiveness of signs requesting hotel guests' participation in an environmental conservation program. Appeals employing descriptive norms (e.g., "the majority of
A Theory of Social Comparison Processes
Hypothesis I: There exists, in the human organism, a drive to evaluate his opinions and his abilities. While opinions and abilities may, at first glance, seem to be quite different things, there is a
Going along versus going alone: when fundamental motives facilitate strategic (non)conformity.
It is indicated that fundamental motives such as self-protection and mate attraction can stimulate specific forms of conformity or nonconformity for strategic self-presentation.
Note on the drawing power of crowds of different size.
This study reports on the relationship between the size of a stimulus crowd, standing on a busy city street looking up at a building, and the response of passersby. As the size of the stimulus crowd