SMALL & MEDIUM ENTERPRISE ASSESSMENT IN CZECH REPUBLIC & RUSSIA USING MARKETING ANALYTICS METHODOLOGY

@inproceedings{2014SMALLM,
  title={SMALL & MEDIUM ENTERPRISE ASSESSMENT IN CZECH REPUBLIC & RUSSIA USING MARKETING ANALYTICS METHODOLOGY},
  author={},
  year={2014}
}
  • Published 2014
39 Introduction In an exacting economic environment, small and medium-sized enterprises (SMEs) have been presented with a challenge: to progressively increase the pro tability of their businesses against the backdrop of commonly weak demand. This report summarizes the results of research into the performance and competitiveness of SMEs in this business environment, with a speci c focus on attempts by SMEs to ‘internationalize’ their businesses and how this impacts their growth. 

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