• Corpus ID: 18451306

SERVICE QUALITY, CORPORATE IMAGE AND CUSTOMER'S SATISFACTION TOWARDS CUSTOMERS PERCEPTION: AN EXPLORATORY STUDY ON TELECOM CUSTOMERS IN BANGLADESH

@inproceedings{Rahman2012SERVICEQC,
  title={SERVICE QUALITY, CORPORATE IMAGE AND CUSTOMER'S SATISFACTION TOWARDS CUSTOMERS PERCEPTION: AN EXPLORATORY STUDY ON TELECOM CUSTOMERS IN BANGLADESH},
  author={Muhammad Sabbir Rahman},
  year={2012}
}
The purpose of this paper is to find out the determinants that are significantly influencing telecom customer’s perception in Bangladesh. The study surveyed 450 telecom customers in Bangladesh from Dhaka city to determine the key influential factors that significantly influence on their perception. The data analyses were conducted by exploratory factor analysis, confirmatory factor analysis and structural equation modeling to test the hypothesis. The results of the statistical analysis… 

Customer Satisfaction and Loyalty: A Comparative Study in Mobile Telecommunication Industry

This paper is a part of the doctoral research attempts to know the existence of significant difference between public and private telecom service providers concerning to customer satisfaction on

Role of Corporate Image and Brand Promotion in Switching Behavior of Bangladeshi Consumers: An Empirical Study on Telecommunication Industry

This study aims to investigate the impact of corporate image and promotion on switching behavior of mobile phone user. A structured self-administered questionnaire is used to collect the data from

Customers Perception of Service Quality in the Nigerian Telecommunication Sector

This study examines the customers’ perception of service quality in the Nigerian telecommunication sector. Data for the study was generated through questionnaire administered on a random sample of

Measuring Customers’ Satisfaction Regarding Different Services of Mobile Telecom Operator Companies in Bangladesh: An Evaluation

The purpose of the present research study is to measure the customer satisfaction regarding the different services of the mobile telecom operator companies inBangladesh. The mobile telecom sectors

Revisiting Customer Loyalty in Telecom Sector: Insights from Oliver Four- Stages Loyalty Model and Principles of Reciprocity

This paper is based on analyzing the impact of customer perceptions towards various antecedents of loyalty. Study proposed a research framework derived from Oliver 4 stage model of customer loyalty

Service quality, customer satisfaction, and loyalty in the banking sector

Purpose The purpose of this paper is to understand the moderating role of organizational culture in the relationship between service quality, customer satisfaction and loyalty in the banking sector

The Structural Relationship Of Service Quality, Corporate Image And Technology Usage On The Customer Value Perception In Banking Institutions, Indonesia

Customer values play a crucial role in the achievement of short-term and long-term goals. It measured from the difference between total benefit and total sacrifices perceived by customers. Of these,

Customers’ Satisfaction Towards the Services of Customer Care Centers of Grameenphone: A Study on Dhaka and Khulna Cities

The purpose of this paper is to measure the level of satisfaction of the customers towards the services of customer care centers of Grameenphone in Bangladesh. The study surveyed 200 customers of

An Overview of Customer Loyalty, Perceived Service Quality and Customer Satisfaction: Brief on Saudi Grocery Stores

Lack perceived quality in Saudi Arabia has been repeatedly identified as one of the most formidable barriers to people for engaging in customer loyalty.Despite, the widespread establishment of

Telecommunication Services Provision in Nigeria - Consumers’ Perspectives on Information Provision, Advertising and Representation of Services

This study examined mobile telecommunication users’ perception of service providers, with regard to information provision as well as advertising and representation of services. The study was

References

SHOWING 1-10 OF 42 REFERENCES

The mediating role of corporate image on customers’ retention decisions: an investigation in financial services

A conceptual framework is proposed that investigates the effects of customer satisfaction, service quality, and value on perceptions of corporate image and customer loyalty towards the service firm.

The impact of customers' perception of varying degrees of customer service on commitment and perceived relative attractiveness

Purpose – The study is motivated by business' mixed response to increasing demand for customer service, leaving the question as to its impact on performance open. The study is concerned with the

Customer service in the retention of mobile phone users in Nigeria

Customer service has received considerable attention in marketing literature. This paper attempts to find the relationship between customer service on customer retention in telecommunication industry

The influence of the country‐of‐origin image, product knowledge and product involvement on consumer purchase decisions: an empirical study of insurance and catering services in Taiwan

Purpose – The main purpose of this study is to explore the influence of the country‐of‐origin image, product knowledge and product involvement on consumer purchase

Competitive priorities for service providers: perspectives from Thailand

Competitive priorities for service providers in Thailand are examined to respond to the need expressed by the Federation of Thai Industries (FTI) for understanding these priorities and quality represented the most important competitive priority.

The impact of switching costs on the customer satisfaction‐loyalty link: mobile phone service in France

The main objective of customer satisfaction programs is to increase customer retention rates. In explaining the link between customer satisfaction and loyalty, switching costs play an important role

Effect of brand name on consumers' risk perceptions of online shopping

The purpose of the present study was to investigate the relationship between brand names and consumers' perceived risk. Hypotheses dealt with whether the presence of a product's brand name affects

The Strategic Role of Product Quality

The role of product quality is examined to determine its applicability as a means of gaining a comparative advantage. The authors argue that only by (1) allowing for the possibility of feedback

European and Asian telecoms ‐ their role in global sustainable development

Market forces are often unable to deal with environmental problems due to the inability of the economic system to internalise environmental costs. Telecommunications around the world are “service”