SEO and the digital news media: From the workplace to the classroom

  title={SEO and the digital news media: From the workplace to the classroom},
  author={Carlos Lopezosa and Llu{\'i}s Codina and Javier D{\'i}az-Noci and Jose Antonio Ontalba},
The constant struggle to attract new readers has led the digital newsmedia to adopt search engine positioning strategieswithin their newsrooms. Given that readers are increasingly opting to consume their news via search engines, such as Google or Bing, this study explores perceptions and applications of search engine optimization (SEO) in the online news media and identifies the future training needs of journalists in this sector. To do so, 33 semi-structured interviews were conducted with… 

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