SEARCH ENGINE OPTIMISATION IN UK NEWS PRODUCTION

@article{Dick2011SEARCHEO,
  title={SEARCH ENGINE OPTIMISATION IN UK NEWS PRODUCTION},
  author={Murray Dick},
  journal={Journalism Practice},
  year={2011},
  volume={5},
  pages={462 - 477}
}
  • M. Dick
  • Published 23 February 2011
  • Business
  • Journalism Practice
This paper represents an exploratory study into an emerging culture in UK online newsrooms—the practice of Search Engine Optimisation (SEO), which assesses its impact on news production. Comprising a short-term participant observational case study at a national online news publisher, and a series of semi-structured, in-depth interviews with SEO professionals at three further UK media organisations, the author sets out to establish how SEO is operationalised in the newsroom, and what… 
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