SAO-Based Semantic Mining of Patents for Semi-Automatic Construction of a Customer Job Map

@inproceedings{Lim2017SAOBasedSM,
  title={SAO-Based Semantic Mining of Patents for Semi-Automatic Construction of a Customer Job Map},
  author={Joohyung Lim and Sungchul Choi and Chiehyeon Lim and Kwangsoo Kim},
  year={2017}
}
The Outcome-Driven Innovation (ODI) method based on the ‘Jobs-to-be-done’ concept is very useful in the identification of unmet customer needs and has been adopted widely in the industry. The Job Map, a tool of the ODI method, is used to understand customers by defining their behavioral process. Complications must be overcome before the Job Map can be… CONTINUE READING