Running Head: GENDER PICTURE PRIMING Gender Picture Priming: It Works with Denotative and Connotative Primes

@inproceedings{Lemm2005RunningHG,
  title={Running Head: GENDER PICTURE PRIMING Gender Picture Priming: It Works with Denotative and Connotative Primes},
  author={Kristi M. Lemm and Marilyn Dabady and Mahzarin R. Banaji},
  year={2005}
}
When physical objects or words are encountered, to what extent is their primary semantic meaning also accompanied by secondary social category associates of semantic meaning? Does such an effect occur without conscious control over the activation of secondary meaning as is true of primary meaning? Automatic priming of the social categories “female” and “male” was demonstrated in two experiments using picture and word stimuli as primes and targets. Experiment 1 used a mixed-modality priming… CONTINUE READING
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