Rumormongering of genetically modified (GM) food on Chinese social network

  title={Rumormongering of genetically modified (GM) food on Chinese social network},
  author={Jiaojiao Ji and Naipeng Chao and Jieyu Ding},
  journal={Telematics and Informatics},
Abstract This study employed digital footprints to explore why people engage in genetically modified (GM) food rumormongering on Chinese social media, Sina Weibo at both the group level and individual level. 9070 posts about GM food were obtained from 1 million users. Social network analysis was used to analyze the effect of peer influence on GM food rumormongering at the group level, and we did not find any effect that users would depend on their friendship network on social media to spread GM… CONTINUE READING
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