Rudimentary determinants of attitudes. II: Arm flexion and extension have differential effects on attitudes.

  title={Rudimentary determinants of attitudes. II: Arm flexion and extension have differential effects on attitudes.},
  author={John T. Cacioppo and Joseph R. Priester and Gary G. Berntson},
  journal={Journal of personality and social psychology},
  volume={65 1},
In the pain-flexor reflex, arm extension is temporally coupled with the onset of the unconditioned aversive stimulus, whereas flexion is associated with its offset; when retrieving desirable stimuli, arm flexion is more closely coupled temporally to the acquisition or consumption of the desired stimuli than arm extension. It was posited that these contingencies foster an association between arm flexion, in contrast to extension, and approach motivational orientations. Six experiments were… 

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