Romantic red: red enhances men's attraction to women.

  title={Romantic red: red enhances men's attraction to women.},
  author={Andrew J Elliot and Daniela Niesta},
  journal={Journal of personality and social psychology},
  volume={95 5},
In many nonhuman primates, the color red enhances males' attraction to females. In 5 experiments, the authors demonstrate a parallel effect in humans: Red, relative to other achromatic and chromatic colors, leads men to view women as more attractive and more sexually desirable. Men seem unaware of this red effect, and red does not influence women's perceptions of the attractiveness of other women, nor men's perceptions of women's overall likeability, kindness, or intelligence. The findings have… CONTINUE READING
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