Roles of community commitment and community atmosphere: an empirical study of online community success

@inproceedings{Liu2013RolesOC,
  title={Roles of community commitment and community atmosphere: an empirical study of online community success},
  author={Lili Liu and Rong Du},
  booktitle={WHICEB},
  year={2013}
}
Online communities have become quite popular, and both practitioners and researchers have focused on the determinants of and the evaluation of online community success. The success of online community is not only embodied in the usage but also on the members’ intention to stick with the community over time. Based on the updated DeLone and McLean’s IS Success Model, and incorporating the theory of organization commitment, we propose a research model to investigate the key factors that lead to… CONTINUE READING

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