Role of the media in influencing trajectories of youth smoking.
@article{Wakefield2003RoleOT,
title={Role of the media in influencing trajectories of youth smoking.},
author={Melanie A. Wakefield and Brian Flay and Mark Nichter and Gary A Giovino},
journal={Addiction},
year={2003},
volume={98 Suppl 1},
pages={
79-103
}
}This paper summarizes results of empirical studies on cigarette advertising and promotions, antismoking advertising, product placement in movies, on television and in music media and news coverage about smoking. In addition, we provide an overview of some of the theoretical literature relevant to the study of media uses and effects. Finally, we discuss empirical findings in the context of these theories to draw some conclusions about media influences on smoking and identify issues for further…
307 Citations
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