Role of technology attraction and parasocial interaction in social shopping websites

  title={Role of technology attraction and parasocial interaction in social shopping websites},
  author={Xiabing Zheng and Jinqi Men and Li Xiang and Feng Yang},
  journal={Int. J. Inf. Manag.},
Abstract Attraction is an essential factor in interactions between individuals. Some existing studies have examined multiple dimensions of attraction including social, physical, and task attraction. However, the mechanism behind these three attraction dimensions and parasocial interaction in social shopping websites has not been well examined. This study adopts technology attraction theory and parasocial interaction theory to analyze how three types of technology attraction affect parasocial… 

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