Role of social media in online travel information search

@article{Xiang2010RoleOS,
  title={Role of social media in online travel information search},
  author={Zheng Xiang and U. Gretzel},
  journal={Tourism Management},
  year={2010},
  volume={31},
  pages={179-188}
}
Social media are playing an increasingly important role as information sources for travelers. The goal of this study is to investigate the extent to which social media appear in search engine results in the context of travel-related searches. The study employed a research design that simulates a traveler's use of a search engine for travel planning by using a set of pre-defined keywords in combination with nine U.S. tourist destination names. The analysis of the search results showed that… Expand
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