Role of children in family purchase decision making

@inproceedings{Kannan2012RoleOC,
  title={Role of children in family purchase decision making},
  author={Narayanasamy Subbaraju Kannan},
  year={2012}
}
Nations around the world are experiencing dramatic shifts in their political, economic and social structures, especially countries like India. In the past, children did not have active role in their family decision making process. But now a days in the family structure, priority and importance is being given to the children to a great extent. They influence a family's decision making in the purchase of a variety of products. They choose brands from what has been registered in their minds… CONTINUE READING

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